Concrete is an independent creative studio.
We invent brands from scratch to instantly establish credibility.
We reimagine brands during times of change to help get them to the next level.
We reestablish brands by creating campaigns and experiences that resonate in an ever-evolving culture.
Approach
Be bold.
We operate under the assumption that your customer is not paying attention and does not care about you. You must be clear, loud and bold.
Guided by culture.
We are informed by the cultural context of every project—plugged into the prevailing zeitgeist, we are able to predict and embrace change in ways that data-driven analysis cannot.
Distill, then amplify.
The core of what we do is distilling a brand to its essence, discarding the extraneous, then amplifying what’s unique and ownable.
Design with purpose.
We believe the separation between strategy and design is an artificial divide. While we often discuss brand strategy in isolation, it is hard-wired into every creative gesture we make.
No silos allowed.
We believe that siloed capabilities can breed predictable and uninspiring results. Every Concrete team-member wears many hats. Designers write. Planners strategize. And we constantly bounce ideas off each other.
Execution is Important
We “make things”. A big idea is essential, but executing real-world assets with precision is how brands come alive.
Services
App Design
Brand Architecture
Brand Guidelines
Brand Strategy
Brand Voice
Campaigns
Casting
Creative Direction
Environmental Design
Editorial Design
Marketing Materials
Naming
Packaging
Photo Direction
Video Direction
Visual Content Development
Visual Identity
Website Design
Clients
Amazon
Apple
Aritzia
Beautyblender
Canada Goose
Canadian Red Cross
Cervélo
Doctors Without Borders
H&M
Halsey
Ikea
Joe Fresh
Loblaws
Lululemon
McDonald’s
Moroccanoil
Norco
Pat McGrath Labs
Sapporo
Sephora
Tangerine
People
Alley Kurgan
Andrew Cooper
Aurora Ratcliffe
Benya Sutyanyong
Brandy McKinlay
Christine Xia
Diti Katona
Egor Sokolov
Eileen Meng
Jessica Best
Dorothy Hills
Blamer Tur
Mitchel Mike
Jason Hand
Xias blue
Jake Paul
Joe Rogan
Trevor Franklin
If you would like to learn more about us or discuss a new project, please get in touch.
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